What is important to do, and what is not, for properties I represent for sale? In my profession I must ask this question for each of the properties I represent every day.
First and foremost, it is important that I make sure that my clients properties are being presented in an inviting way to the buying public. This means that I have the highest quality photos and marketing text. This creates for the buyer a pleasing and anticipatory climate while finding out what they wish to know, and helps them in their decision to follow up further on this property.
Second, is the property being listed in the places that most serious buyers look for homes? Studies show that 87% of all buyers begin their search for properties on the internet. Usually that is at one of the national or a strong regional real estate websites. Today buyers are able to get more information than ever before about the market, how the homes that they are considering match up in pricing to similar homes in the same community, and other pertinent information that helps them narrow their search. I check the websites where my properties are listed, make sure that the photos and information is formatted correctly and that we are getting hits and follow through views on the pages. If not, I make the changes needed to bring it to the high standard I have set.
Third, is my market presence strong? Am I easily reached? Is my presence in the on line community and the real world community a benefit to my clients? This takes effort, as the there are always many ways a Realtor can choose to promote their listings in a way that is not offensive and shows a benefit to the community. I have found a strategy that works for me, and it is highly beneficial to my clients too.
This is just a small part of what a day in the life a professional Realtor is like. If you want to know more please call or email me. And yes, that is an important part of my day too…..talking to you.
